Saturday, August 21, 2010
The good, the bad and the ugly: Everton 1 - Wolves 1
Saturday, August 14, 2010
Not as bad as last year I guess
Premier League day one: Blackburn 1 – Everton 0
There really is nothing like losing your first game to leave you completed dejected. Today started full of promise, with all of our players back from injury, no one could stop us, except of course for the hard-hitting Blackburn Rovers. At times, we looked like a team that had never played together before. Which simply isn’t the case, since we didn’t start any of our new signings. Moyes seems to have the “England syndrome,” playing players based solely on what they have done for the club, not what they could do today. In my opinion, if we want to challenge for the top four or even the league we have to drop some of our heart and relegate them to the bench to come on if we need them. Neville is not good enough for a top-flight team anymore. He is too slow and probably hasn’t made a good pass in years. It’s time for him to retire and join the coaching staff. I’d also really like to know what Coleman has to do to make the team. He wasn’t even on the bench! Our substitute for Neville, if he had come off was Hibbert! This is simply unacceptable. Our defense looked terrible at times, our midfield sometimes nonexistent and our attack left by the wayside. The solution to having nothing going down the right was to move Pienaar over. Why would you change a player’s position when the only thing working for the team, was his partnership with Baines.
I won’t even bother talking about possibly the worst goal-keeping error in recent history, because I’d rather just forget about that and focus on what needs to change. Here is the team I would like to see Everton play:
Howard
Coleman Jagielka Heitinga Baines
Fellaini
Bily? Arteta Rodwell Pienaar
Beckford or Saha
I’m still hopeful for the season, but fear next week against Wolves will be a repeat of today. Fingers crossed it won’t.
Saturday, August 7, 2010
Maybe summer is not all bad
Thursday, July 15, 2010
Business and Social Media
Today’s business environment is going through a major change, with the increasing popularity of social media. As we have all seen, social media can be an effective way to get a key message out to the public, both quickly and honestly. Sporting events, and everything really, have been impacted by social media. At the end of the day, sports teams are businesses and like anything else, they need to adapt to the current climate and adopt these methods of communicating with their audiences. So what is the best way to tap into social media? I personally believe that Twitter is currently the most effective social media platform for business today. The speed of Twitter is undeniable and its ability to reach people and spread virally is part of its success.
Twitter forces businesses to cut out all the clutter that surrounds their usual messaging to stakeholders. They are limited to 140 characters to get the story straight.
In the past, if a crisis hit a corporation and they did not respond in a timely manner they would be criticized. This is definitely something that Twitter can change. It allows businesses to provide constant updates of information, in real time, to their audiences and make them a part of the conversation. Communicating on Twitter also demonstrates how important the customer is to the company. They can give their audiences additional information, to help them feel valued. I don’t think Twitter will necessarily be the best tool for all businesses, but for many it will. Sports teams are a perfect example of how they can involve fans (consumers) in the conversation about a team. As a fan, you probably are unable to influence the decisions made by a team, but through Twitter, the fan can be given the most up-to-date information, which they can then retweet or reply, but in the end they will be then involved. It is this involvement and ultimately investment that companies can achieve by using Twitter.
The power of Twitter is unquestionable, but the real question is will it last? Will businesses and people get tired of having to limit their conversations to 140 characters? Who knows. But for now, if Twitter fits with the brand identity, it is definitely a tool available for businesses to use effectively to increase their profile with their audiences. If I am conversing with you, I feel like I know you and that builds my trust. And trust is invaluable to any corporation.